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Monday, April 26, 2010

Managing Change

Posted by zia ur rehman

Many organizations have accepted the fact that they must either change or die. Many companies intend to change by installing new technology, downsizing, restructuring or they may try to change the corporate culture. Though many companies have accepted the fact of Change but the problem is, it’s really difficult for the companies to manage change. They just don’t know from where to begin, how to continue. More specifically they lose there focus. So in order to be successful, managers need to crack the code of change.
There are two theories which describe the phenomena of change. Theory E and Theory O. According to theory E share holder value is the legitimate measure of corporate success. In this theory change involves heavy use of economic incentives, drastic layoffs, downsizing and restructuring while theory O is a soft approach to change. In this theory the goal is to develop corporate culture and human capability through individual and organizational learning-the process of changing, obtaining feedback, reflecting and making further changes.Companies can use Theory E, Theory O or a mixture of both of them to be successful

3 comments:

Moazzam Ali Zia said...

I think theory E would be more of a "Chaos". I would prefer the other one as it builds a strong culture!

zia ur rehman said...

well,i guess both the theories have there own significance.each comes with its owm advantages and draw backs.situations matter in selecting the theory i guess.

Anonymous said...

Can both theories work together???if it is, there would be more chances of good results.