Business Strategy 499 '10

“As a market, Women represent a bigger opportunity than China and India combined. So why companies are doing such a poor job serving them?”
Source:http://news.curves.com/images/20003/HBR%20The%20Female%20Economy.pdf
The exact words copied from HBR are depicting a very grim reality. According to this article growth forecast for female economy will be 18$ trillions in 2014. China and India GDP growth will 6.6$ trillions and 1.8$ trillions in 2014 respectively. Female market may be a blue ocean (as you may call it) or a great growth opportunity for the companies. But the companies are not doing well worldwide to cash this segment rather most of them have limit themselves in their narrow minded view heavily occupied with male dominated mindset. This is global ignorance and it could also hold true in Pakistan. Women are becoming independent and entering the job market. Companies have to work beyond just “thinking Pink endorsements”. In my view, this all narrows down to the strategy and strategic planning, companies have to incorporate this phenomenon in their strategy in order to focus on this unexplored market segment with a lot of potential. Although there are numerous products catering women requirements but they treat women as very delicate and fragile objects. This unfortunately doesn’t conform to the mindset of the women in the female economy.