Business Strategy 499 '10

Djuice is offering rates as low as they can to its customer, for making calls whole night long. In addition to it, 11 am to 5 pm calling time, again at lowest cost. SMS packages like Rs.8/week (700msgs); Rs. 23/week(1000msgs). Same goes to warid, zong and ufone etc.

Companies are actually into serious trouble. This price war seems to have no end. One biggest threat, these companies are facing is Sim-Switching. Whoever offers "best" lowest prices to these yuppies, they are ready to switch at once~ [keeps multiple sims in their pockets]

Every time we see television, we see

-Re-active sim offers*

[Unlimited sms and calling time for week]

-switch-to-the network offers*

[Especial codes are popping in ads; no need to go to franchise etc]

-Din-Raat offers*

-this offers*

-that offers*

and offers* and Offers* and Offers*

Moreover every week, one or two telecom company come up with new TVC.

So, ~Its All About U~

:)