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Monday, May 10, 2010

BUILT TO LAST…SUCCESSFUL OR VISIONARY COMPANIES

Posted by Babar Awan

“Built to Last” gives a very interesting distinction between successful and visionary companies. According to the book, successful companies are driven by short term profit. They focus a lot on the innovation and new product development but they lack a vision that validates the existence of the companies. Visionary companies thrive on their vision for decades and because of this vision they are strongly woven in the social fiber of the society. They have become a part of the life of people. For Example Disney is jelled with the entertainment, Ford Model T and Mustang comes straight in mind with automobiles, Tide detergents and American Express cards are integral part of a common United States citizen. These visionary companies has surprisingly overcome set back in the history for example Disney serious crisis in 1980’s, Boeing laid off 60,000 employees in 1970’s and Ford suffered heavy losses around $3.3 billion but they came out because they were all visionary companies. I was just thinking that how many visionary companies are there in Pakistan? Unfortunately I found no one. Tapal, Qershi and Dalda may be but I cannot found the vision that leads these visionary companies. I hope someone can come up with a more convincing choice.

1 comments:

irfandaud said...

SIEMENS Pakistan is the first company which is transferring their technologies to Pakistan at large scale .

All the infrastructure which has been developed in the Karachi and all the progress which is going on SIEMENS Pakistan mind behind it .

They have not only rebuild themselves , but have developed a city also.


There are many companies in Pakistan , For example National Foods Limited doing a tremendous Job and they have been able to sustain 23 % annual growth .


Visionary companies like Ford also did big blunders as they did with Lee Iacocca , The creator of most famous car Mustang .

His proposed deign for minicar was reject by Ford management . After joining Chrysler , the same deign which was rejected by Ford , was launched by Chrysler and almost 300000 units were sold in first year .

In the Success of Chrysler and other visionary company Their country Government Support has played a major role.

In terms of Pakistan companies are surviving at their own.