Business Strategy 499 '10

Managers who make the strategies to run the business in an efficient manner. They are suppose to take the business decisions for instance whether they should carry on their past strategies (in case if they are satisfied with the performance of business) or they should quickly move towards something new, for a totally new strategy (in case if results are hurting their expectations) or they should keep balance and for future there should be a blend of strategies some part taken from past and add some new flavor in it (in case they are partially satisfied with their performance).These are some basic possible ways to figure out what to do. But personally, what I have examined from real life examples, most of the managers always avoid to fall their business in any of these three categories. For instance, they always prefer to “innovate….innovate….innovate…” when they feel that their business is not doing well. They just want to ignore or protect the present strategies by launching some innovations but they forget to figure out why that innovation is required, why there is need to put some more sugar in a cup of tea when there is no need. So, can we have a cup of tea with four tea spoons of sugar, while we are addicted to take just half tea spoon? What would happen, you can just imagine.
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