Business Strategy 499 '10

We are having strategy—a core topic in our course. This analysis will help us to get more insight of strategy.

SMALL THINK --------------- BIG THINK
Inertia and resistance -------Creativity and change
Narrow-mindedness ---------Visionary leadership
Risk aversion -----------------Bold ideas and actions
Short-term focus ------------Lasting impact

Small think is what managers get paid to do. Managers are rarely blamed for doing again and again what they have already done in the past.e.g, if a company makes a new move, the leader’s first choice is always the most certified, market tested direction that dozens of other companies have no doubt already taken. This is the reason these companies failed to make their distinctive position. This is very obvious because if customers are getting the same thing already then why they will attract towards you?
On the other side, Big Think strategy faces challenges creatively, reasoning about them from new angles and generating innovative ideas. Big Think does not just occur in the head. It involves action: managing people and teams, and driving organizational change. It is not simply creating something new; it is behaving differently.