Please try to read the preface page 2 and 3, it somewhat gives an idea of what can be done to make a red ocean company come into the blue ocean.
It also might help answer the post madiha gave on Gourmet.
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regarding blue ocean strategy i hava question in mind that has been bugging me a lot...if we talk about pepsi..can mountain dew and lays chips (with many flavrs) be considered a blue ocean strategy by Pepsi Pakistan
fawad it must be best told by sir mannan.. but why i said this about Gourmet is basically this point. read my next post.
Gourmet is till now focusing on Lahore. And what I have said is that Gourmet is adopting a Blue Ocean Strategy. Providing the reference of W. Chain Kim and Renee Mauborgne:
1. When it comes to creating Blue Oceans, the evidence shows that successful companies pursue differentiation and low cost simultaneously.
WHO disagrees with the economical prices being offered by Gourmet and the differentiated products being produced by Gourmet?
2. Cirque offers the best of both circus and theater.
Is gourmet not providing the best of dairy products/ ice creams, soft drinks/ bottled water and then the bakery items?
3. The same company can be brilliant at one time and wrongheaded at another. Every company rises and falls over time.
Gourmet has successfully tried its best and now it is among one of the known, recognized and established brands that exist in Lahore. And we find today the Gourmet outlets in other cities too…soon they will be opened, and if it struggles hard with determination, then you all will see it competing with World’s brands. :D
4. Likewise, there is no perpetually excellent industry; relative attractiveness is driven by the creation of Blue Oceans from within them.
So, here is my point. Never mind.
This book is available at Variety.
yes umer i know that, i just found an interesting piece of info.. thought i might share..
fawad-
In BOS, demand is created.. but what Pepsi did with mountain dew and lays is that, it gave a new product to its customers.
the demand for chips and soft drinks did exist, Pepsi just came out with something new; something different for its customers- for retention of customers as preferences change after some time.
check this link out; its from wikipedia on BOS
http://en.wikipedia.org/wiki/Blue_Ocean_Strategy
read the concept part
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