Business Strategy 499 '10

There is a discussion on the relevance of the book to different environment. In my views, Competing on the Edge introduce a broad view points and some traps, in which companies may fall. Although I strongly agree that book is build on Volatile market dynamics like computer industry where change is rapid and mostly unexpected but some generic implications have some wider scope. So it might provide useful tools to analyze your company and it may provide a very solid base for initiating change in your company. In our case Packages has fallen into bureaucratic tarp and it is obsessed with rigid structures. This limits Packages ability to change and respond to market changes. No doubt it is the market leader with no direct competitors but let’s assume that a new competitor, with huge investment, may enter the Packaging Industry. At that time, it will be difficult for the company like Packages, to respond instantaneously. I think we can benefits from key lessons of the book rather than following it religiously.