Business Strategy 499 '10

"The hidden threat to human health through the consumption of carbonated drinks will not remain hidden now"
i was reading a report on the effects of carbonated drinks.i was shocked to found hazardous effects of these drinks.this research work is done by GIK students.i will just summarize the main effects of these drinks.

• High phosphate content of such drinks and virtually no calcium leads to higher concentration of phosphate ion in the blood causing calcium to be pulled out of the bones increasing the risks of osteoporosis, multiple bone fractures and damaged arteries.
• Presence of sodium benzoate results in allergic reactions including eczema, asthma and persistent rashes
• The artificial sweetener, Aspartame used in soft drinks is 200 times sweeter than table sugar, and that’s incredible!
• One drink increases the chance of getting obese about 1.6 times
• Its acidity and radical mineral imbalance promotes the production of stones in kidneys
• Is a major cause of metabolic syndrome including obesity, high blood pressures, high cholesterol and insulin resistance
• High amount of caffeine causes severe addiction,restlessness,tension,gastrointestinal disturbance,excessive urination,excitability,and increased heartbeat.
• tooth decay,heart burn,damaging of brain cells,liver cirrohsis,dehydration,and cell disability are its life threatening side effects!

well these were some of the side effects for drinking carbonated drinks.i am amzaed that what will happen to the carbonated drinks company like Pepsi and Coke,if people get to know the harmfull effects of these carbonated drinks.

my question for you all is what will happen to these big giants (Pepsi and Coke),if people get familiar with the hazardous effects of these drinks????